Hi, I'm Kexin
User-centric product designer with 7+ years in FinTech across B2B and B2B2C, driving business growth through strategic design. Skilled in crafting seamless experiences across web, iOS, and Android platforms.
Design strategy, data-driven decisions, and scalable solutions.
Design strategy, data-driven decisions, and scalable solutions.
From deal breaker to retention driver: a 3-year rebuild of the Client Portal experience
Reduced firm admin time from hours to minutes by unifying workflows and enabling bulk management.
Modernized the end client experience across web and mobile (iOS & Android).
Achieved 15% increase in MAU while the number of firms with 5+ active end clients nearly quadrupled.
Yoda - Increase retention rate with CRM
Led the design of a CRM product from 0 to 1, improving sales reps’ performance and productivity, driving 100% adoption and an 11% increase in retention rate.
Titan - Improve user engagement
Designed and launched a SaaS performance reporting product, uncovering user inefficiencies and increasing weekly logins by 200+, strengthening customer engagement and data-driven decision-making.